rethink

Berlin-based rethink is an agency for the development and production of multi-platform media content, and a consultancy for future publishing. We see ourselves as a mix of think tank, media lab, creative agency, strategic consulting, and production company.

We work on media products and integrated communication solutions for major media and industry clients. Our main area of expertise is future oriented publishing. We help our clients develop a story and then find the most suitable medium to communicate with. We love technology but we are not the tech-guys. We are storytellers in a new world of tablets, social media, and mobile devices. Regardless, we have not abandoned paper and enjoy taking on print jobs for selected customers.

At rethink we believe that in the digital era new communication formats are developing faster than many can handle. We like to shape this process, inventing new ways in which consumers interact with our clients’ content in the future. We use our years of experience working in media-houses to help our clients stay on the message and find the right medium to communicate effectively.

We know how to produce an iPad magazine, but we do not limit ourselves to tablets or digital products—we are always looking for the perfect solution for any given customer. This can be an app, book, magazine, or social-media-campaign. Most often it will be multi-platform and integrated solutions using more than one of the above.

Rethink’s clients include media houses and major brands and corporations (such as Axel Springer and Volkswagen) who are looking for new ways to present their content B2B or B2C in a decisively modern but still hands-on way. Rethink combines high-profile journalistic and design knowledge with an understanding of newest technology. Its rare talent of being able to fuse both into new kinds of storytelling makes the company the perfect partner for publishers and brands looking for cutting edge solutions.

We produce high-end media content from first idea to text, pictures, and videos. We design, write copy, book and coordinate photographers and camera crews—we even take care of the programming. With rethink, getting your own Print or iPad magazine is a one-stop shop

The Iconist is the first iPad-only magazine in Germany. It was created by rethink’s Brian O’ Connor and Markus Albers for the Axel Springer publishing company. Rethink provides creative, editorial, and production services for The Iconist, in close collaboration with Axel Springer editors. It appears quarterly. The Iconist is a living magazine, blending the opulence and intuitive reading experience of a printed product with all the interaction and other digital features of the Internet. Each issue features unique, high-quality content from the worlds of fashion, design, food, and technology. The Iconist is available for download in both German and international English language editions.

available in the app store

Rethink created a unique interactive catalog for the Eos, Volkswagen’s new convertible. The Eos app tells a multimedia story of how the Eos was developed and features designers discussing the challenges of the creative process. The app then weaves the vehicle itself into an informative, twin-city tour of the hot spots of Barcelona and Berlin, with German actor Daniel Brühl (Good Bye, Lenin!, Inglourious Basterds) as the reader’s personal guide. Computer animations also demonstrate the benefits of Eos features such as Park Assist and Cool Leather. The app includes an interactive visualizer, allowing users to customize their own Eos and view it from all angles. In German and English.

available in the app-store

The Young Global Leaders Special - example page

On behalf of Axel Springer New Business, rethink designed a special edition of the Roland Berger Strategy Consultants magazine think:act, a periodical for global decision makers. The single issue magazine focuses on the Young Global Leaders (YGL), a community of more than 750 young professionals who are willing to shape the global future. The magazine features stories on and essays from well-known YGL members and supporters, such as Haakon Magnus Crown Prince of Norway and Martin Wittig, CEO of Roland Berger, in a reduced and clean layout.

Sometimes you need to step back and focus to really find out what you want. Rethink moderates outcome-oriented workshops and facilitates innovation processes. We help you find exactly the right communication strategy for your specific goals. And then we help you implement it.

In a world of ever changing new media formats you often want to see and touch a new idea before actually spending a lot of money to execute it. We design and build impressive models and mock-ups that give you a feel for the actual product—and that let you communicate your idea in-house.

Brian O‘Connor

Born in Ireland, lives and works in Germany. His career started in the 1990s, designing cutting-edge magazines like De:Bug, Lowdown, and working in the music industry for EMI and MTV. While at the Berlin-based agency KircherBurkhardt he worked on projects such as the redesign of Manager Magazin, Welt am Sonntag, the development of Welt Kompakt and Deutsche Bahn newspaper.

For the Holtzbrinck publishing group he was responsible for the development of new metropolitan newspapers, and as Creative Director, renovated the flagship Handelsblatt, winning a Lead Award and the European Newspaper Design Award (3 years consecutively). At Axel Springer Verlag he now is creative consultant for Die Welt Gruppe where he collected the coveted World’s Best Designed Newspaper as well as 35 other European design-awards. He is responsible for the redevelopment of Welt-Online and The Iconist.

Markus Albers

Is the Berlin correspondent for Monocle magazine and contributing editor for Brand Eins. His texts have also been published in Die Zeit, GQ, AD, Vanity Fair, Spiegel and Stern. He was editor at SZ-Magazin and Welt am Sonntag as well as Managing Editor at German Vanity Fair. Markus has developed successful corporate publishing and editorial products (print and digital) for Kraft Foods, Mazda, Audi, KircherBurkhardt, Axel Springer, Condé Nast, and Burda.

He also is the author of two non-fiction bestsellers "Meconomy" and "Morgen komm ich später rein" in which he deals with the future of work and how new technology shapes the way we live. Both books have received enthusiastic reviews and Markus Albers regularly speaks on these topics (keynotes and panels). He also blogs, and has a solid followership on Twitter.

Katrin Seegers

Katrin grew up in Lower Saxony and Michigan, USA. She started her advertising career in 1990 and studied Media Management in Hannover. Parallel to her studies she spent time in Italy and New York, and worked at the agency Dievision.

Her interest in newspapers brought her to Scholz & Friends Berlin in 2000, where she became account director for the Frankfurter Allgemeine Zeitung. She stayed with the agency until the end of 2010. Amongst others she was managing director of the Zurich office from 2006 until 2008 and then joined the managing team of the Berlin office.

Katrin joined rethink shortly after its start in early 2011. She works as a consultant for the company and its clients.

Rethink GmbH, Hegelplatz 1, 10117 Berlin

Phone 0049 30 847 12 58-0
Fax 0049 30 847 12 58-299
info@rethink-everything.net
www.rethink-everything.net

Vertretungsberechtigte Geschäftsführer
Markus Albers, Brian O‘Connor

Sitz der Gesellschaft: Berlin
Registergericht: Amtsgericht Charlottenburg
HRB 130645 B
USt-ID: DE 815233547

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